Many years ago my dermatologist recommended I try Jane Iredale cosmetics. I was struggling with adult acne and had sensitive, fragile skin. I loved them instantly and have been a fan ever since. Several months ago I had the opportunity to interview Jane. Here’s part one of our interview.
Jane Iredale is the founder and president of Iredale Mineral Cosmetics. Her commitment to purity, quality, and safe ingredients is legendary.
Jennifer – I admire the fact that your products are not sold overseas in countries which would require animal testing. Was that a difficult business decision for you to make?
Jane – No. We are also a certified cruelty-free cosmetics brand, recognized by both Leaping Bunny and PETA for our voluntary commitment to no animal testing at every stage of product development and manufacturing. I’ve always felt that animals contribute so much to our lives and that we owe them respect. This pledge to cruelty-free makeup and skin care has always been at the core of our brand. We believe it is an essential element in our holistic approach to creating responsible, healthy beauty. We have a strict quality control process that begins in the laboratory and carries all the way through to the consumer.
Jennifer – As a fellow female entrepreneur, I find you to be an inspiration. What’s the biggest challenge you’ve faced in growing your business?
Jane – In today’s world, the consumer can shop where she wants, how she wants and when she wants. This makes pinning her down a thankless task. We’re embracing this – We don’t make products for an age group, a color or a socio-economic class. I’ve always said that it doesn’t matter how many wonderful ingredients you have in your products, if makeup doesn’t look good then there’s no point. The most important thing for us has always been that our makeup looks so good on the skin but it doesn’t look like makeup. It looks like your skin, only better.
Now… on to the beauty products!
Jennifer – How did you come up with the concept of mineral makeup?
Jane – I had a career in the entertainment industry as a casting director, producer, and writer, but eventually got show-biz burn-out. I’d always wanted to be involved with something that would enhance the lives of women and have some healing aspect to it. I’d seen the bad effects of makeup when I worked with actresses and models, so it occurred to me that there was a place for makeup that was good for the skin. I started thinking about a solution – a makeup with true skin care benefits. I have always been interested in fashion, in wellness, in beauty, and in personal expression, so the leap into makeup was a very natural one for me to make.
Jennifer – What advantages do your products have for sensitive skin?
Jane – Mineral makeup is a healthy, skin-friendly alternative to traditional makeup. Women frequently seek options to cover acne, rosacea, and hyperpigmentation. Regrettably, they often make choices that are not effective and potentially make the problem worse. So when I was developing the first product, our Amazing Base Loose Mineral Powder, I took out all of the ingredients that are used in traditional makeup and was left with mineral pigment, titanium dioxide, and zinc oxide among others. We used these as the foundation of our formulas. We immediately found that we got great coverage with a very little product; the minerals soothed the skin; gave broad spectrum sun protection; provided antioxidant properties and felt weightless while wearing them. People with makeup sensitivities were able to wear them. All of our foundations are hypoallergenic and dermatologist tested.
Next week I’ll bring you part 2 of my interview with Jane.
Here are some of my favorites from Jane Iredale
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