The author Dana Thomas is a fashion and cultural journalist who lives in Paris.
She demystifies the luxury goods industry and chronicles how Luxury goods have traded quality for profits.
“Today logos brand people: by wearing or carrying and item emblazoned with a logo, you declare that you are a member of a tribe that subscribes to that particular brand’s message and its ethics…essentially the dreams conjured up for you by the marketing department. Luxury-brand logos convey wealth, status, and chic, even if the bearer of the logo-ed product is a middle-market suburban housewife who bought it on credit.”
How do you feel about wearing logos?